Another Cloud In The Sky: Box Launches IPO

Box, a new cloud sharing service, is set to take over the market with users and cloud sharing.

 Yeah, Ok. So what does IT mean?

In less fancy talk, this means that this new service aims to make cloud enabled sharing on all devices such as tablets, phones and desktops A. LOT. EASIER. Users can share documents, photos, videos from anywhere, making this concept in the same vein as Google, Microsoft and Apple. Basically, it is a floating hard-drive for all of your storing needs. This service has the possibility to rethink cloud sharing, because if you have any doubts about cloud sharing, you may loosen your grip on that SD card after getting schooled on this service.

You're talking a big talk. So why should I care?

This company has a LOT of potential. So much potential that the company is already worth $1.7 billion smackaroos. That's a lot of green for investors to put into a company that is going against media giants like Google, Amazon and Mircosoft. Their splash is making enough waves to get the conversation started about what this company has the potential to do. And the biggest selling point? You, as the user, can store up to 10GB of storage for FREE. And if you want to go cloud-storing-crazy, you can get 100GB for $10-per-month. And although this service is for the general public, a lot of big businesses are using it as well. Box aims to use it's services towards retail and medical businesses to help with easy consumer-employee transactions. Also, the fact 99% of its consumers are Fortune 500 companies ain't too shabby either. Sounds awesome if you ask me, which you probably didn't, but I answered you anyway.

Started from the bottom now we here; Box founders at their HQ 8 years ago.

So what's the catch?

Although Box is a company with a great start-up, and the first day of trading surpassed expectations, the company still has a couple of kinks to work out and wrinkles to iron. The company IS up against giant media competitors like Google and Apple and it also has some financial woes to tackle. The company currently doesn't make a profit. As of today, the company lost an estimated $483 million since its founding mostly due to marketing and and sales advertising (so, it's safe to say they weren't sparing cost cuts by passing out any flimsy Kinko's copies of flyers around supermarkets, if you know what I mean). Also, it seems Box and co. was too scared to jump into the IPO deep end of the pool and waited a year for conditions to be right in that big open market before making a splash. This, understandably, made investors nervously fiddle with their pearl necklaces.

Uh-huh. So, what do YOU think?

So glad you FINALLY asked! I think this is a neat little business in cloud sharing. I get REALLY frustrated with Apple sharing (mainly because I'm incompetent when admitting defeat toward anything tech related, so I just start smashing and clicking buttons while praying that it will sort itself out). With all the scandalous mishaps with hackers getting into the Apple Cloud and sharing personal and private information of well-known celebrities, Box may have found an optimal time to convert users. Box could use this as an advantage to preach their safety features and offer a way out for those who fear they may be hacked next, especially with the paranoia surrounding a lot of personal information stored where hackers are capable of accessing it. I think it has a shot. I'm interested in seeing how it pans out. Cheers to Box, best of luck and maybe keep the advertising costs to a minimum? Ain't no shame in using social media and MAYBE passing out a flyer here or there. I say this as a friend (aka possible consumer) and with love.

#NewMedia #BoxCompany #CloudSharing #CloudCompetitors